2. What is a Labeling Approval?

All final products carrying a Rainforest Alliance and/or UTZ claim and/or logo must comply with the latest version of the RA/UTZ Labeling and Trademark Policy and be approved by RA/UTZ prior to printing (see control points 24-25 of the Chain of Custody Standard).

By approving the packaging, Rainforest Alliance/UTZ makes sure that the claims correspond to requirements set by the Labeling and Trademark Policy and allows RA/UTZ to keep an overview of which products are on the market in which countries.

Good Inside Portal



Labeling approval requests for Cocoa and pure Tea or Rooibos products must be submitted via the online Labeling Approval System in the Good Inside Portal.

Labeling approval requests for Coffee and Hazelnut products must be submitted via the online Labeling Approval System in Marketplace 2.0.


Labeling approval requests for pure Herbal and Tea blends containing Herbals must be sent via email to Customer Success for review: customersuccess@ra.org.