3. Getting Started

3.2. Labeling Rules

Our online labeling assistant will help you pick the right logo and text claim for your product.
Please note that the descriptions are only a summary of the labeling requirements. The Labeling and Trademark Policy is still leading and you need to comply to the rules in order to label your products with UTZ claim and/or logo. Rules for off-pack communication can be found in the policy.


Please find all information regarding the Rainforest Alliance / UTZ labeling on the website. 


labeling policy


Labeling and Trademark Policy - June 2017 - English
Labeling and Trademark Policy - June 2017 - German
Labeling and Trademark Policy - June 2017 -​Japanese